PRIVACY POLICY
AutumnTurtle LLC
Last updated February 02, 2026
This Privacy Notice for AutumnTurtle LLC (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
● Visit our website at https://www.autumnturtle.com or any website of ours that links to this Privacy Notice
● Download and use our mobile application, or any other application of ours that links to this Privacy Notice
● Use Autumn Turtle. Autumn Turtle sells children's sleepwear made from 100% cotton poplin. We offer pajamas and nightgowns for children ages 12 months to 9 years, with shipping throughout the United States.
● Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin@autumnturtle.com.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice — you can find full details in the numbered sections below.
● What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
● Do we process any sensitive personal information? We do not process sensitive personal information.
● Do we collect any information from third parties? We do not collect any information from third parties.
● How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law, and with your consent where applicable.
● In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties, described in Section 3.
● How do we keep your information safe? We have organizational and technical processes in place to protect your personal information, though no method of transmission or storage is 100% secure.
● What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.
● How do you exercise your rights? The easiest way is by visiting http://www.autumnturtle.com/contact, or by contacting us directly.
TABLE OF CONTENTS
1. What Information Do We Collect?
2. How Do We Process Your Information?
3. When and With Whom Do We Share Your Personal Information?
4. Do We Use Cookies and Other Tracking Technologies?
5. How Long Do We Keep Your Information?
6. How Do We Keep Your Information Safe?
7. Do We Collect Information From Minors?
8. What Are Your Privacy Rights?
9. Controls for Do-Not-Track Features
10. Do United States Residents Have Specific Privacy Rights?
11. Do We Make Updates to This Notice?
12. How Can You Contact Us About This Notice?
13. How Can You Review, Update, or Delete the Data We Collect From You?
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
● Names
● Email addresses
● Mailing addresses
● Passwords
● Billing addresses
● Debit/credit card numbers
● Contact or authentication data
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the associated security code. All payment data is handled and stored by Squarespace Payments — see their privacy notice at https://www.squarespace.com/privacy.
Application Data. If you use our application(s), we may also collect the following if you provide us with access or permission:
● Push Notifications — we may request to send you push notifications regarding your account or certain features. You can opt out in your device settings. This information is used to maintain security and operation of our application(s), for troubleshooting, and for internal analytics and reporting.
All personal information you provide to us must be true, complete, and accurate, and you must notify us of any changes.
Information automatically collected
In Short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services, and for internal analytics and reporting.
Like many businesses, we also collect information through cookies and similar technologies, including:
● Log and Usage Data — service-related, diagnostic, usage, and performance information our servers automatically collect, which may include IP address, device information, browser type and settings, activity in the Services (date/time stamps, pages and files viewed, searches, features used), and device event information (system activity, error reports, hardware settings).
Google API
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements (developers.google.com/terms/api-services-user-data-policy).
2. How Do We Process Your Information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including to:
● Facilitate account creation and authentication and otherwise manage user accounts.
● Deliver and facilitate delivery of services to the user.
● Respond to user inquiries and offer support.
● Send administrative information, such as details about our products, services, and changes to our terms and policies.
● Fulfill and manage orders, payments, returns, and exchanges.
● Request feedback about your use of our Services.
● Protect our Services, including fraud monitoring and prevention.
● Evaluate and improve our Services, products, marketing, and your experience.
● Identify usage trends to better understand and improve the Services.
● Comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
3. When and With Whom Do We Share Your Personal Information?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situation:
● Business Transfers — we may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Do We Use Cookies and Other Tracking Technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some of these help us maintain security, prevent crashes, fix bugs, save preferences, and support basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, tailor advertisements to your interests, or send abandoned shopping cart reminders (depending on your communication preferences).
To the extent these technologies are deemed a “sale” or “sharing” (including targeted advertising) under applicable US state laws, you can opt out as described in Section 10 below. Specific information about our use of such technologies is set out in our Cookie Notice.
Google Analytics
We may share your information with Google Analytics to track and analyze use of the Services, including Google Analytics Demographics and Interests Reporting. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout, and of Google Analytics Advertising Features through Ads Settings. Additional opt-out options are available at optout.networkadvertising.org and networkadvertising.org/mobile-choice. See Google's Privacy & Terms page for more information.
5. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless otherwise required by law.
We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice requires us to keep your personal information longer than the period for which you have an account with us.
When we have no ongoing legitimate business need to process your personal information, we will delete or anonymize it, or, if that is not possible (for example, because it has been stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.
6. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect your personal information. However, no electronic transmission or storage technology can be guaranteed 100% secure, so we cannot promise that unauthorized third parties will never be able to defeat our security. Transmission of personal information to and from our Services is at your own risk; you should only access the Services within a secure environment.
7. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to that minor's use of the Services. If we learn that personal information from a user under 18 has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under 18, please contact us at admin@autumnturtle.com.
8. What Are Your Privacy Rights?
In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw it at any time by contacting us using the details in Section 12. This will not affect the lawfulness of processing before withdrawal.
Account Information
If you would like to review or change the information in your account, or terminate your account, you can log in to your account settings and update your user account. Upon a request to terminate your account, we will deactivate or delete it from our active databases, though we may retain some information in our files to prevent fraud, troubleshoot problems, assist investigations, enforce our legal terms, or comply with legal requirements.
Cookies and similar technologies: Most web browsers accept cookies by default. You can usually set your browser to remove or reject cookies; doing so could affect certain features of our Services.
If you have questions or comments about your privacy rights, email us at admin@autumnturtle.com.
9. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature you can activate to signal a preference not to have your online browsing activity monitored and collected. No uniform technology standard for DNT signals has been finalized, so we do not currently respond to DNT signals. If a standard is adopted in the future, we will inform you in a revised version of this notice.
California law requires us to disclose how we respond to browser DNT signals; because no industry or legal standard currently exists, we do not respond to them at this time.
Global Privacy Control: We recognize and honor Global Privacy Control (GPC) signals. If your browser or extension supports GPC, we treat it as a valid request to opt out of the sale or sharing of your personal information for targeted advertising under applicable state privacy laws, including the CCPA, and apply your preference automatically. Learn more at globalprivacycontrol.org.
10. Do United States Residents Have Specific Privacy Rights?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and details about the personal information we maintain about you, correct inaccuracies, obtain a copy, or delete your personal information, and to withdraw consent to our processing. These rights may be limited in some circumstances by applicable law.
Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past twelve (12) months, with illustrative examples. It does not necessarily reflect every category of information we collect from you; see Section 1 for a comprehensive inventory.
Category
Examples
Collected
Identifiers
Real name, alias, postal address, phone or mobile number, unique personal identifier, online identifier, IP address, email address, and account name
NO
Personal information (Cal. Customer Records statute)
Name, contact information, education, employment, employment history, and financial information
NO
Protected classification characteristics
Gender, age, date of birth, race and ethnicity, national origin, marital status, other demographic data
NO
Commercial information
Transaction information, purchase history, financial details, and payment information
NO
Biometric information
Fingerprints and voiceprints
NO
Internet or other similar network activity
Browsing history, search history, online behavior, interest data, interactions with websites/apps/ads
NO
Geolocation data
Device location
NO
Audio, electronic, sensory, or similar information
Images, audio, video, or call recordings created in connection with business activities
NO
Professional or employment-related information
Business contact details, job title, work history, professional qualifications
NO
Education information
Student records and directory information
NO
Inferences drawn from collected personal information
Inferences used to create a profile of preferences and characteristics
NO
Sensitive personal information
—
NO
We may also collect other personal information outside of these categories where you interact with us in person, online, or by phone or mail, in the context of: receiving help through our customer support channels; participation in customer surveys or contests; and facilitation in the delivery of our Services and responses to your inquiries.
Will your information be shared with anyone else?
We may disclose your personal information to our service providers pursuant to a written contract between us and each provider. We may also use your personal information for our own business purposes, such as internal research for technological development and demonstration — this is not considered “selling” of your personal information.
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months, and we will not sell or share personal information in the future belonging to website visitors, users, and other consumers.
Your Rights
You have rights under certain US state data protection laws. These rights are not absolute, and in certain cases we may decline your request as permitted by law. These rights include the right to:
● Know whether or not we are processing your personal data
● Access your personal data
● Correct inaccuracies in your personal data
● Request the deletion of your personal data
● Obtain a copy of the personal data you previously shared with us
● Non-discrimination for exercising your rights
● Opt out of the processing of your personal data if used for targeted advertising (or “sharing” under California law), the sale of personal data, or certain profiling
Depending on the state where you live, you may also have rights to: access categories of personal data being processed; obtain a list of categories, or specific third parties, to which we have disclosed or sold personal data; review, question, and correct how personal data has been profiled; limit use and disclosure of sensitive personal data; and opt out of collection of sensitive data or data collected through voice or facial recognition — as permitted by the applicable state's law (including Minnesota, California, Delaware, Maryland, Oregon, Connecticut, and Florida, among others).
How to Exercise Your Rights
To exercise these rights, you can contact us by visiting http://www.autumnturtle.com/contact or by referring to the contact details in Section 12. We will honor opt-out preferences enacted through the Global Privacy Control (GPC) signal on your browser.
Under certain US state laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an agent who does not submit proof of valid authorization.
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the person about whom we have information in our system. We will only use the personal information provided in your request for identity or authority verification, or for security or fraud-prevention purposes. If we cannot verify your identity from information we already maintain, we may request additional information. If submitted through an authorized agent, we may need additional information, and the agent will need to provide written, signed permission from you.
Appeals
Under certain US state data protection laws, if we decline to act on your request, you may appeal by emailing admin@autumnturtle.com. We will inform you in writing of any action taken, including a written explanation of the reasons for the decision. If your appeal is denied, you may submit a complaint to your state attorney general.
California “Shine The Light” Law
California Civil Code Section 1798.83 permits California resident users to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of those third parties, for the immediately preceding calendar year. California residents who would like to make such a request should submit it in writing using the contact details in Section 12.
11. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification. We encourage you to review this Privacy Notice frequently.
12. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at admin@autumnturtle.com or contact us by post at:
AutumnTurtle LLC — 2730 Peachtree Industrial Blvd, Ste 105 #3246 — Duluth, GA 30097 — United States
13. How Can You Review, Update, or Delete the Data We Collect From You?
Based on the applicable laws of your country or US state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit http://www.autumnturtle.com/contact.