AutumnTurtle was founded by a mother and her two daughters who shared a simple frustration, the overwhelming presence of polyester and synthetic fabrics in children’s wear. With a deep desire for something better and little experience but lots of passion we set out to create a brand rooted in purity and purpose.

We tapped into our global network to thoughtfully build AutumnTurtle, a brand that is committed to natural fabrics, timeless simplicity, long-lasting quality, and just the right touch of playful charm. Every piece reflects our belief that comfort and beauty are closely connected to our wellbeing.